Why TV advertisement is booming more than other media types

TV advertising companies in India

Apart from measuring TV Viewership, since 2011, MyHoardings has been monitoring Advertising finance logs of various Advertisers, Companies,Brands and Product Categories across  spectrum of Television Channels,Dish, Print & Radio through its registered links. This division offers below verticals of services:

Advertising live monitoring of Competition
Detailed Advertising Expenditure Analysis
Conventional and Innovative Print Advertising Creative Archives
MyHoardings offers A2Z Indian advertising analysis data across 10 different Indian Languages and monitors almost all product categories.

MyHoardings focuses on TV advertising monitoring and analytics of TV Channels distributed through the platforms of Terrestrial, Cable & Satellite and Digital Technologies. MyHoardings focuses on advertising trends of product categories and brands across more than 1000 newspapers and magazines from various corners of the country.

MyHoardings, set up in collaboration with various firms across India,who monitors radio advertising live trends of 40+ Radio Stations across 15 cities of India.TheMediaBazaar, a Specialist Strategy Group within MyHoardings Media Research looks into Audience Analysis and Broadcast Management services. With its far vision to pioneer the science of TV broadcast management, MyHoardings has set up tie-ups with more than 20 TV advertising companieswho measure media content and viewership analysis.

We work for a number of areas for Television broadcasters and help them develop software analytic tools for better understanding of new TV consumption trends and concepts. TheMediaBazaar helps broadcasters understand basic TV Viewing dynamics with respect to changes in Scheduling, Distribution, Content creation ,advertising and Marketing & Promotional  initiatives undertaken by the broadcaster. Through extensive data analysis services and research, MyHoardings has been able to successfully promote TV program brands of various Broadcaster channels, exponentially increase viewership and target the focussed selected market segment.

The last years of TheMediaBazaar and MyHoardings extensive research and data mining analysis has helped Broadcasters and advertisers, to better leverage the concepts of In-house  Product Placements, advance TV Planning Optimisers, improved ROI, Connectivity and Distribution’s rights on TV Channels and Program Promotions.

MyHoardings Media research extended its presence in the domain of Outdoor advertising,PR Measurement & Audits space for Corporate advertising Clients by setting up a separate division – TheMediaBazaar and Digitaladwords. Digitaladwords offers flash based content and PR Measurement and Audit services for companies and their PR Campaigns across various Indian TV News Channels, corporate, sports and entertainment newspapers & Magazines, Websites and the Social Media like Twitter,Facebook and LinkedIn. It also offers consultant services to Corporates and their PR and Communication planning on a project basis.

Post consultation and go-ahead from Industry end client , MyHoardings has already announced its plans to expand its footprint to 12  additional cities namely – Bangalore,Ahmedabad,Chennai, Hyderabad, Chandigarh, Indore, Jaipur, Kanpur, Mysore,Lucknow, Nagpur and  Pune.

TV advertising agencies in India

MyHoardings measures Listenership trends both In-House and Out-of-Home - In Car, Inside Lifts,At Work place, College, School etc. MH offers a new level of insight into radio listening space behavior with the most advanced and reliable ratings estimate available. With the use of advanced Methodology (Proven analytics System – World Over) MyHoardings provides listenership data for all the advertisers and broadcasters in the present market.

MyHoardings with the purpose of providing advanced monitoring, understanding and assessing financial returns from Sports Sponsorship. This specialized advertising division empowers Sponsors/Advertisers to evaluate returns across all various Events, in India and at International level. MyHoardings Media Research’s is aimed at media insights that will drive the coming growth of the Indian Media advertisement Industry.

For any queries contact us at business@myhoardings.com   or call +91 9665911646