Advertising in India has so far become an advance marketing practice for innumerable numbers of brand owners. From time to time scheming of brand communication (accordingly to the promotion requirement of the brand or service), advertising has become a full-fledged sector that assures brand owners effective positioning of their brands in the market (amongst the target groups). Whether the campaign targets to create awareness or buzz about the brand or service or announces sales or discounts (for a short term) advertising practices are vastly implemented by brand and business owners.
One of the booming sectors of media advertising in India is brand promotion through outdoor media. Outdoor Advertising also known as OOH advertising sector is currently booming amongst the other practices of advertising. Despite the oldest mode of promotion, OOH Advertising sustains its position as one of the most effective channels of brand communication for a wide range of brand owners in the market. Billboard Advertising, transit advertising, airport billboard and signages advertising, mall advertising, metro rail advertising – all these avenues of outdoor advertising are widely adopted by brand owners to launch their promotion campaigns. What is further worth mentioning is that modern outdoor advertising tools are refurbished as compared to conventional methods. The introduction of digital technology in Out of Home Hoardings sector has enabled brand owners to come up with more attractive and engaging communication for various brands.
Indian outdoor and indoor advertising practices are competent with other advertisers across the world. In terms of tools, techniques or latest innovations Indian Outdoor Advertising industry is not behind from any other country. Various international brands have made their presence felt in the country over the last few years that give a clear hint how Indian market is growing. Providing exclusive promotion solution for local, national and international brands, outdoor advertising domain is quite a booming sector at present. For those who want to launch their promotion campaigns through an effective ad channel, OOH media is the right one for them.
One of the booming sectors of media advertising in India is brand promotion through outdoor media. Outdoor Advertising also known as OOH advertising sector is currently booming amongst the other practices of advertising. Despite the oldest mode of promotion, OOH Advertising sustains its position as one of the most effective channels of brand communication for a wide range of brand owners in the market. Billboard Advertising, transit advertising, airport billboard and signages advertising, mall advertising, metro rail advertising – all these avenues of outdoor advertising are widely adopted by brand owners to launch their promotion campaigns. What is further worth mentioning is that modern outdoor advertising tools are refurbished as compared to conventional methods. The introduction of digital technology in Out of Home Hoardings sector has enabled brand owners to come up with more attractive and engaging communication for various brands.
Indian outdoor and indoor advertising practices are competent with other advertisers across the world. In terms of tools, techniques or latest innovations Indian Outdoor Advertising industry is not behind from any other country. Various international brands have made their presence felt in the country over the last few years that give a clear hint how Indian market is growing. Providing exclusive promotion solution for local, national and international brands, outdoor advertising domain is quite a booming sector at present. For those who want to launch their promotion campaigns through an effective ad channel, OOH media is the right one for them.
